know me
Originally from Venezuela, moved to the UK in 2014. My passion for storytelling and meaningful communication led me to study Journalism in London, a foundation that sharpened my voice and deepened my purpose.
In 2017, driven by ambition and a desire for financial independence, I co-founded a successful food business in Cambridge, gaining practical experience as an entrepreneur in the UK.
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In my process of soul searching and finding my authenticy, I led a programme for women in Kenya in 2022. Since then, I have dedicated myself to this path with conviction working specially with women and individuals, I certified as a Women’s Circle facilitator and advanced my training as a coach through the International Jungian School and Jungian School of Psychology, focusing on the whole-person development: mind, body, and spirit & now studying a Mst in Coaching at University of Cambridge.
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Based on my personal background, I am well placed to support people navigating complex challenges in their daily lives and relationships. As a migrant, I understand firsthand the reality of starting over in a new country, learning a language, adapting to unfamiliar cultural norms, and dealing with the subtle and not-so-subtle effects of displacement.
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As a woman, I am aware of the ongoing effort it takes to navigate systems shaped by patriarchy and unequal power dynamics, and how these experiences can influence identity, confidence, and decision-making.
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In my coaching practice and group coaching sessions, I work with both verbal and non-verbal approaches. This includes engaging with dreams, imagery, symbols, colours, music, storytelling, and creative or performative expression, alongside moments of silence and reflection. I also integrate nature as a grounding element in the process.
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I use these tools to facilitate access to emotions that are difficult to name. As a coach, I support you through a conscious process so you can better understand yourself and make decisions that are aligned with your own purpose.
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Certifications:
Circle Facilitation Training - Sister Stories England
Jungian Coaching School - International- Jungian Coach (ICF certified)
Further Education Program in Jungian Psychology - C.G. Jung-Institut Zürich, Küsnacht.
Currently studying a Master in Coaching at Cambridge University
Find me on LinkedIn https://www.linkedin.com/in/amazoniaaam/


by Amazonia Autana Arroyo
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