know me
Originally from Venezuela, moved to the UK in 2014. My passion for storytelling and meaningful communication led me to study Journalism in London, an important foundation that sharpened my voice and deepened my purpose.
In 2017, driven by the desire to leave a legacy of the taste of Venezuela in Cambridge, I co-founded a successful food business in Cambridge that has brought so much to the town. Being an entrepreneur in the UK has taken me through multiple transitions.
In my process of soul searching and finding my authenticy, I led a programme for entrepreneurs women in Kenya in 2022. Since then, I have decided to continue my education as a Coach and group coaching facilitator.
I certified as a Women’s Circle facilitator and advanced my training as a coach through the International Jungian School and Jungian School of Psychology, focusing on the whole-person development: mind, body, and spirit & now studying a Mst in Coaching at University of Cambridge.
Based on my personal background, I am well placed to support people navigating complex challenges in their daily lives and relationships. As a migrant, I understand firsthand the reality of starting over in a new country, learning a language, adapting to unfamiliar cultural norms, and dealing with the subtle and not-so-subtle effects of displacement.
As a woman, I am aware of the ongoing effort it takes to navigate systems shaped by patriarchy and unequal power dynamics, and how these experiences can influence identity, confidence, and decision-making.
In my coaching practice and group coaching sessions, I work with both verbal and non-verbal approaches. This includes engaging with dreams, imagery, symbols, colours, music, storytelling, and creative or performative expression, alongside moments of silence and reflection. I also integrate nature as a grounding element in the process.
I use these tools to facilitate access to emotions that are difficult to name. As a coach, I support you through a conscious process so you can better understand yourself and make decisions that are aligned with your own purpose.
Certifications:
Currently studying a Master in Coaching at Cambridge University.
Jungian Coaching School - International- Jungian Coach (ICF certified).
Further Education Program in Jungian Psychology - C.G. Jung-Institut Zürich, Küsnacht.
Circle Facilitation Training - Sister Stories England.
Small Business Leadership Programme, London Metropolitan University.
Leadership Programme for Business Owners, Cambridge Judge Business School.
Find me on LinkedIn https://www.linkedin.com/in/amazoniaaam/

by Amazonia Autana Arroyo
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